We embrace diversity.

Atelier Modus Diversity

Our collective is a dynamic and eclectic group, each member bringing unique expertise and passion to the table. We thrive on diversity, harnessing varied perspectives to fuel our creativity and deliver impactful outcomes. Whether sprinting through short-term projects or marathon efforts, our dedicated team consistently excels.

As the gig economy evolves, so does our team—growing and adapting to tackle any projects.

Our People.

Thierry do

Thierry
Founding Partner

With over three decades of global experience, Thierry is passionate about human-centered design. His career includes designing passenger experiences for France's first high-speed double-decker train, establishing Singapore's first national Design Thinking and Innovation Academy, and driving corporate innovation in Japan. Thierry has collaborated with organisations such as ANA, Changi Airport, ComfortDelgro Group, NTUC FairPrice Group, NTUC First Campus, Mitsubishi Electric, Singapore Post and Total Energies.

His commitment to human-centered innovation led him to his appointment as the first Design Thinking Mentor by Singapore's InfoComm Media Development Authority, where he coached start-ups in creating user-centric digital solutions.

In addition to leading Atelier Modus, Thierry teaches postgraduate programmes at the Lee Kong Chian School of Business at Singapore Management University and has served as the lead juror for the Singapore Good Design Mark in the Experience category.

Thierry is trained in industrial design and system engineering. His designs have garnered international recognition, including accolades from the Canadian Association of Industrial Designers and an Excellent Design Award from the Japan Design Foundation.

Hui Hsien

Hui Hsien
Research Partner

Curious about the social world, Hui Hsien turns to qualitative research to better understand human behaviour. As a qualitative researcher, she has been involved in varied projects, from food donation to grocery shopping, insurance to car rental. Familiar with methods such as in-depth interviews and participant observation, she sees empathy and the willingness to unlearn as vital to stepping into someone else's shoes. Her work experience include stints at DesignSingapore Council, and her freelance research clients include MSE-NYC Youth Circle and FreshlyGround.

Beside working as a researcher, Hui Hsien is also a sociology adjunct at Singapore University of Social Sciences. She feeds her creativity with her visual art practice. Her education background includes a Master in Social Sciences (Sociology) at National University of Singapore (NUS) and a Master in Photography at University of West of England (UWE).

Wanlyn

Wanlyn
Research Partner

With a B.A (Hons) in Southeast Asian Studies from the National University of Singapore, Wan Lyn  envisioned becoming an archaeologist but instead of digging up artefacts, she stumbled into market research and started digging up insights, making sense of data to piece together consumer stories.

Her career journey began with The Research Pacific Group, where she became a certified market researcher by The University of Georgia. Discovering her flair for qualitative research, she continued to grow her qualitative skillsets with Firefly Millward Brown, where she spent almost 3 years based in the Shanghai office. Having earned her accreditation as Unilever Accredited Moderator, Wan Lyn had the opportunity to build great brands across categories with the FMCG giant.

Wan Lyn sees herself as a Lego piece  – not just having a single role/function in one agency, rather having the flexibility to be plugged into any organisation when the need arises, adding on as a supportive and creative build to address any business challenges.

Kris

Kristabelle
Design Partner

Kristabelle’s journey in design began with a childhood fascination for her brother's Lego creations, igniting a lifelong passion for art and design. After earning a diploma in Industrial Product Design from Temasek Polytechnic, she sharpened her skills as a graphic designer at EggCreatives. There, she impressed clients like Citibank, DBS, Ho Bee Group, and the Singapore Chinese Chamber of Commerce & Industry with her keen eye for branding, print, and publication design.

With over a decade of graphic design experience, Kristabelle expanded her expertise by earning a Bachelor of Arts in Psychology from Murdoch University, gaining insights into human behavior and organizational well-being.

Kristabelle then advanced to the management team as an Account Manager, enhancing client-designer relationships and service experiences. Driven by her entrepreneurial spirit, she founded her own online patisserie, Kristabelle Bakes (K/B). She developed the brand, managed marketing campaigns, and crafted delightful treats to brighten her customers’ days.

In essence, Kristabelle seamlessly blends her love for design, psychology, and baking into a multifaceted career.

YenPing
Strategy Partner

YenPing is a public policy expert with extensive experience in strategy development across various government sectors, including ICT and design.  Her most recent role was as Deputy Director at the Infocomm Media Development Authority (IMDA), where she led a team to formulate Services 4.0, a blueprint to shape Singapore’s future digital services economy.  Before IMDA, Yenping headed the strategic planning team that developed the Design 2025 Masterplan, a national strategy to grow local design industries and promote Singapore’s position in the global design marketplace.  She has worked on numerous whole-of-government initiatives in her public service career, in both Singapore and New Zealand, over two decades.

Since 2020, Yenping has followed her passion for history, working with institutions such as the National Heritage Board, Malay Heritage Foundation, and School of the Arts to curate heritage tours and educational programmes. She is currently pursuing a Master of Laws at Singapore Management University, with the goal of qualifying as a lawyer to advocate for underserved communities. A lover of books, Yenping is a trained librarian.